Insight
Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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Use Case VideosThis report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...
Single User License: $745
No. of Events: 570
No. of Consumer Interviews: 10,915
No. of Consumer Interactions: 1,583,715
Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water
Event Type: Multiple venue types
This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...
Single User License: $395
No. of Events: 339
No. of Consumer Interviews: 4,864
No. of Consumer Interactions: 1,486,204
Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks
Event Type: Multiple venue types
The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...
Single User License: $2,995
No. of Events: 6,050
No. of Consumer Interviews: 36,186
No. of Consumer Interactions: 3.7 Million
Industry: CPG - Food & Beverage, Foods
Event Type: Multiple venue types
This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...
Single User License: $745
No. of Events: 364
No. of Consumer Interviews: 7,400
No. of Consumer Interactions: 1,607,510
Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care
Event Type: Multiple venue types